Get Featured by Local Reporters to Build Your Law Firm’s Credibility
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to be featured in the press? Building relationships with local newspapers and reporters. Local reporters are always looking for experts to quote on legal issues. Offer your expertise—whether it’s on trending legal news or general advice. Even […]
Car Company Volvo’s Latest Ad Sets a New Standard for Brand Messaging
Volvo recently aired a captivating new ad that features the brilliant cinematography of Hoyte Van Hoytema, known for his work on films like “Interstellar” and “Dunkirk.” This ad showcases not only stunning visuals but also highlights three key aspects that make it a standout. These are important considerations for any firm looking to create effective […]
Unlicensed Content Could Cost Your Law Firm Thousands
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An attorney in our program recently received a demand letter from a copyright holder for using a photo without authorization. Naturally, we immediately investigated the issue and discovered that the attorney’s previous marketing agency had simply pulled an image from […]
Holiday Ad Spend: What Attorneys Should Expect
As the holiday season approaches, expect a surge in ad spend across major platforms. Retailers are about to flood ad spaces, especially on Facebook, which means competition and costs for ads will spike. In fact, in November and December 2022 alone, U.S. retail industry ad spend reached $1.8 and $1.9 billion respectively according to Statista […]
2024 Election Showcases Hispanic Market Diversity
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, this election is yet another reminder that the Hispanic population is not a monolith. According to The Washington Post and numerous polls, Trump won Hispanic men by a 12-point margin—an enormous shift compared to four or even […]
2024 Election Cycle Demonstrates Diverse Hispanic Values
This election has emphasized further that the Hispanic population is not a monolith. A lot of attorneys, as well as most of the U.S., surprisingly believe that Hispanics are disproportionately left-leaning. Across the U.S., Hispanic communities reflect values influenced by their unique local contexts, making them politically diverse. While many think of Hispanics as primarily […]
Pay-Per-Click (PPC) Campaigns Can Be Expensive, But You Can Lower Costs
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “We know Pay-Per-Click (PPC) campaigns can be expensive, especially on Google, but here’s the good news: running these ads in Spanish is much more affordable. There’s less competition, and many Google case studies show you can lower your […]
California Electric Utility Company Shows The Effectiveness of Multilingual Ads
Southern California Edison (SCE), is one of the largest electric utilities in the United States, serves a diverse region spanning 50,000 square miles and providing electricity to 15 million people across Central, Coastal, and Southern California. Recently, SCE’s multilingual ad campaign highlighted the beauty of linguistic and cultural diversity, delivering a powerful lesson for businesses, […]
Lead Gen FCC Updates Around The Corner
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, if you’re buying leads, now is the time to ask your lead provider if they are complying with the FCC’s one-to-one consent regulations. Major changes in lead generation go into effect this January, and they will significantly […]
Neglecting Community Event Sponsorships Weakens Your Community Building
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to really connect with your local Hispanic community? It’s more than just saying you care—you need to show it. One of the best ways is by participating in local community events and sponsoring activities that matter to […]
How This Bar Association Supports Their Team to Take Initiative On New Projects
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Michael Ortiz, President (Hispanic Bar Association of the Inland Empire): “At 60 members, we’re focused on building a solid foundation. But as we grow to 120 members, the possibilities expand exponentially. Growing membership opens doors to limitless opportunities. […]
Two Attorneys Responded Instantly to Calm Immigration Policy Fears After Trump’s Win
Timeliness is crucial for attorneys looking to build trust and credibility with clients. Being quick to respond to important news or events demonstrates attentiveness and dedication, reinforcing the attorney’s role as a reliable source of guidance. When attorneys address relevant topics promptly on social media or by doing live events, they can provide valuable insights […]