Pay-Per-Click (PPC) Campaigns Can Be Expensive, But You Can Lower Costs
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “We know Pay-Per-Click (PPC) campaigns can be expensive, especially on Google, but here’s the good news: running these ads in Spanish is much more affordable. There’s less competition, and many Google case studies show you can lower your […]
California Electric Utility Company Shows The Effectiveness of Multilingual Ads
Southern California Edison (SCE), is one of the largest electric utilities in the United States, serves a diverse region spanning 50,000 square miles and providing electricity to 15 million people across Central, Coastal, and Southern California. Recently, SCE’s multilingual ad campaign highlighted the beauty of linguistic and cultural diversity, delivering a powerful lesson for businesses, […]
Lead Gen FCC Updates Around The Corner
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, if you’re buying leads, now is the time to ask your lead provider if they are complying with the FCC’s one-to-one consent regulations. Major changes in lead generation go into effect this January, and they will significantly […]
Neglecting Community Event Sponsorships Weakens Your Community Building
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to really connect with your local Hispanic community? It’s more than just saying you care—you need to show it. One of the best ways is by participating in local community events and sponsoring activities that matter to […]
How This Bar Association Supports Their Team to Take Initiative On New Projects
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Michael Ortiz, President (Hispanic Bar Association of the Inland Empire): “At 60 members, we’re focused on building a solid foundation. But as we grow to 120 members, the possibilities expand exponentially. Growing membership opens doors to limitless opportunities. […]
Two Attorneys Responded Instantly to Calm Immigration Policy Fears After Trump’s Win
Timeliness is crucial for attorneys looking to build trust and credibility with clients. Being quick to respond to important news or events demonstrates attentiveness and dedication, reinforcing the attorney’s role as a reliable source of guidance. When attorneys address relevant topics promptly on social media or by doing live events, they can provide valuable insights […]
Bilingual and Bicultural Staffing is Key To Your Firm’s Success
When hiring bilingual staff, attorneys often believe that language alone ensures effective outreach to Hispanic clients. But there’s a distinction between bilingualism (speaking two languages) and biculturalism (understanding two cultures). The two don’t always go hand in hand, and this can make a big difference in how your law firm communicates with Hispanic audiences. Imagine […]
CA Hispanic Bar Association Exemplifies Community Involvement
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez, Founder (Abogados Now): “You’re involved in what you call pipeline building—working with emerging legal professionals at the college level, with Inland Empire universities, and so on. You also host events for your members, like happy […]
Who Is Jayoma? What You Should Know About Jayoma Law Firm
Key Takeaways Who is Jayoma? Alain Carlo Jayoma is a licensed attorney and the founder of Jayoma Law Firm PLLC, a practice based in Houston, Texas. Is Jayoma a real lawyer? Yes. You can verify Alain C. Jayoma’s bar status directly through the State Bar of Texas attorney search. What does Jayoma Law Firm do? […]
Boost Your Instagram Live Views By 50%
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Did you know that Instagram Live sessions with a giveaway or contest get 50% more viewers. This is according to a 2024 Zipdo Report. Announce a free consultation, a downloadable legal guide, or even a chance to win […]
Hispanic Bar Association Is Building a Legacy In the Inland Empire
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Michael Ortiz, President (Hispanic Bar Association of the Inland Empire): “Being a board member is like training—when you join, you’re learning how to run a nonprofit. In five years, I see the Hispanic Bar Association of the Inland […]
Mentorship Is An Important Investment For Your Firm
Reflect on the early days of your legal career. Chances are, a mentor played a crucial role in guiding you through the complexities of the profession—whether by offering advice, sharing feedback, or simply being there when you needed support. Now, as a senior attorney, you have the chance to offer the same guidance to the […]