Bilingual and Bicultural Staffing is Key To Your Firm’s Success
When hiring bilingual staff, attorneys often believe that language alone ensures effective outreach to Hispanic clients. But there’s a distinction between bilingualism (speaking two languages) and biculturalism (understanding two cultures). The two don’t always go hand in hand, and this can make a big difference in how your law firm communicates with Hispanic audiences. Imagine […]
CA Hispanic Bar Association Exemplifies Community Involvement
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez, Founder (Abogados Now): “You’re involved in what you call pipeline building—working with emerging legal professionals at the college level, with Inland Empire universities, and so on. You also host events for your members, like happy […]
Who Is Jayoma? What You Should Know About Jayoma Law Firm
Key Takeaways Who is Jayoma? Alain Carlo Jayoma is a licensed attorney and the founder of Jayoma Law Firm PLLC, a practice based in Houston, Texas. Is Jayoma a real lawyer? Yes. You can verify Alain C. Jayoma’s bar status directly through the State Bar of Texas attorney search. What does Jayoma Law Firm do? […]
Boost Your Instagram Live Views By 50%
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Did you know that Instagram Live sessions with a giveaway or contest get 50% more viewers. This is according to a 2024 Zipdo Report. Announce a free consultation, a downloadable legal guide, or even a chance to win […]
Hispanic Bar Association Is Building a Legacy In the Inland Empire
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Michael Ortiz, President (Hispanic Bar Association of the Inland Empire): “Being a board member is like training—when you join, you’re learning how to run a nonprofit. In five years, I see the Hispanic Bar Association of the Inland […]
Mentorship Is An Important Investment For Your Firm
Reflect on the early days of your legal career. Chances are, a mentor played a crucial role in guiding you through the complexities of the profession—whether by offering advice, sharing feedback, or simply being there when you needed support. Now, as a senior attorney, you have the chance to offer the same guidance to the […]
Boost Hispanic Clients with Referral Systems
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “In our experience, we have seen that Hispanic clients love to refer friends and family to businesses they trust. If your firm doesn’t already have one, it’s time to set up a referral system that encourages them to […]
Effectively Using ChatGPT Generates Great Content
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to learn how to make high-impact content through ChatGPT? Take an employment attorney, for example. If you’re an employment attorney aiming to create 20 pieces of video content for the next month—let’s say one video for each […]
Why Miami Attorneys Are Trusted Among Latin American Businesses
Amy Guthrie’s article, “Latin American Wealth Spurs Boom for Miami Lawyers” on Law.com, highlights how Miami’s expanding role as a hub for Latin American wealth is creating opportunities for local attorneys, and the lessons this holds for lawyers across the country. With affluent clients from the region gravitating towards Miami for wealth management and tax […]
Learn How a Bar Association Executes Attorney Mentorship
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Michael Ortiz, the President of the Hispanic Bar Association shares how leadership and mentorship are essential in his own association. He believes that founders had this in mind from the start. It often takes seeing a leader who […]
Learn From Wingstop’s Failed Ad Targeting Hispanic Viewers
17 years ago, Wingstop aired “Family Reunion”, a commercial aimed to show that Hispanic families know how to have a good time. Instead of achieving this goal, it ended up reinforcing tired stereotypes that did more harm than good. The commercial opens with upbeat, sped-up cha-cha music and clichéd garlands decorating the outdoor patio—visuals that […]
How This State Bar Association Addressed Hispanic Needs
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo Gomez, Founder (Abogados NOW): “This was started in 2019. Why was it important to bring a cohort of Hispanic legal professionals together? Is there a story behind its foundation?” Michael Ortiz, President (Hispanic Bar Association of the […]