Boost Hispanic Clients with Referral Systems
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “In our experience, we have seen that Hispanic clients love to refer friends and family to businesses they trust. If your firm doesn’t already have one, it’s time to set up a referral system that encourages them to […]
Effectively Using ChatGPT Generates Great Content
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to learn how to make high-impact content through ChatGPT? Take an employment attorney, for example. If you’re an employment attorney aiming to create 20 pieces of video content for the next month—let’s say one video for each […]
Why Miami Attorneys Are Trusted Among Latin American Businesses
Amy Guthrie’s article, “Latin American Wealth Spurs Boom for Miami Lawyers” on Law.com, highlights how Miami’s expanding role as a hub for Latin American wealth is creating opportunities for local attorneys, and the lessons this holds for lawyers across the country. With affluent clients from the region gravitating towards Miami for wealth management and tax […]
Learn How a Bar Association Executes Attorney Mentorship
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Michael Ortiz, the President of the Hispanic Bar Association shares how leadership and mentorship are essential in his own association. He believes that founders had this in mind from the start. It often takes seeing a leader who […]
Learn From Wingstop’s Failed Ad Targeting Hispanic Viewers
17 years ago, Wingstop aired “Family Reunion”, a commercial aimed to show that Hispanic families know how to have a good time. Instead of achieving this goal, it ended up reinforcing tired stereotypes that did more harm than good. The commercial opens with upbeat, sped-up cha-cha music and clichéd garlands decorating the outdoor patio—visuals that […]
How This State Bar Association Addressed Hispanic Needs
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo Gomez, Founder (Abogados NOW): “This was started in 2019. Why was it important to bring a cohort of Hispanic legal professionals together? Is there a story behind its foundation?” Michael Ortiz, President (Hispanic Bar Association of the […]
Facebook Live Q&As are Great Tools for Building Trust
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “This is a reminder for law firms to utilize live Q&A sessions to build trust with potential clients. Hosting a Facebook Live Q&A session is a great way to build trust and engage with potential clients. It allows […]
Defining Goals is Essential Before Legal Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “In legal marketing, we like to start with the end in mind. Before diving into marketing conversations or services, we always ask an attorney, ‘Why are we here? What’s the ultimate goal?’ For some attorneys, it’s launching a […]
Emerging Hispanic Populations Are Happening Everywhere in the U.S.
According to research from the U.S. Census, the top 10 states with the largest Hispanic populations are—California, Texas, Florida, New York, Arizona, Illinois, New Jersey, Colorado, New Mexico, and Georgia. Most attorneys believe that if you’re outside of these states, serving Hispanic clients should not be of interest. However, many areas across the country have […]
Marketing Guarantees Don’t Exist for Law Firms
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An attorney asked me recently what kind of guarantees we offer in our services, and my answer was simple: none. Marketing is inherently a risk, and most attorneys I speak with about growth goals understand this. What they’re […]
Embracing AI in Legal Education: A New Era for Attorneys
Artificial intelligence is reshaping many industries, and the legal profession is no exception. Jeff Neal’s recent article in Harvard Law Today emphasizes that adapting legal education to integrate AI is crucial for the future of the legal profession. As AI tools, like ChatGPT, become more capable of handling routine tasks, legal education must adapt to […]
FCC’s New Rules Could Price Out Smaller Firms from Lead Buying
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Earlier this week, we discussed new FCC regulations and how they’re tightening oversight of the lead generation business. My prediction? This is just the beginning. It’s in consumers’ interest to know exactly which law firms and lead generation […]