Facebook Live Q&As are Great Tools for Building Trust
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “This is a reminder for law firms to utilize live Q&A sessions to build trust with potential clients. Hosting a Facebook Live Q&A session is a great way to build trust and engage with potential clients. It allows […]
Defining Goals is Essential Before Legal Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “In legal marketing, we like to start with the end in mind. Before diving into marketing conversations or services, we always ask an attorney, ‘Why are we here? What’s the ultimate goal?’ For some attorneys, it’s launching a […]
Emerging Hispanic Populations Are Happening Everywhere in the U.S.
According to research from the U.S. Census, the top 10 states with the largest Hispanic populations are—California, Texas, Florida, New York, Arizona, Illinois, New Jersey, Colorado, New Mexico, and Georgia. Most attorneys believe that if you’re outside of these states, serving Hispanic clients should not be of interest. However, many areas across the country have […]
Marketing Guarantees Don’t Exist for Law Firms
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An attorney asked me recently what kind of guarantees we offer in our services, and my answer was simple: none. Marketing is inherently a risk, and most attorneys I speak with about growth goals understand this. What they’re […]
Embracing AI in Legal Education: A New Era for Attorneys
Artificial intelligence is reshaping many industries, and the legal profession is no exception. Jeff Neal’s recent article in Harvard Law Today emphasizes that adapting legal education to integrate AI is crucial for the future of the legal profession. As AI tools, like ChatGPT, become more capable of handling routine tasks, legal education must adapt to […]
FCC’s New Rules Could Price Out Smaller Firms from Lead Buying
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Earlier this week, we discussed new FCC regulations and how they’re tightening oversight of the lead generation business. My prediction? This is just the beginning. It’s in consumers’ interest to know exactly which law firms and lead generation […]
Learn From NPR’s Tiny Desk Hispanic Heritage Month Campaign
Although NPR’s Tiny Desk Concert series isn’t a law campaign, there are still important takeaways for attorneys looking to run successful marketing campaigns aimed at Hispanic audiences. Understanding the power of cultural connection, intentional curation, and year-round commitment are lessons that can be applied across industries, including legal services. NPR is a non-profit media organization […]
Research Your Local Hispanic Community
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It’s important to understand that Hispanic audiences aren’t a one-size-fits-all group. For example, Mexican and Dominican communities have different cultural values, traditions, and even linguistic nuances. When you’re developing legal marketing strategies, take time to research your local […]
New FCC Rules Regulate Attorney Lead Buying
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorney leads are about to face more regulations starting at the end of January. The FCC will enforce what’s known as the ‘one-to-one consensual rule.’ What does this mean if you’re buying leads? Your lead provider will now […]
Strengthen Your Law Firm’s Community Ties With Strategic Sponsorships
Live events and sponsorships are powerful ways for law firms to connect with their communities. Morgan & Morgan, a leading personal injury firm, offers a great example. Within the last year they became the official law firm partner of the UFC—an impressive partnership that shows their strategic approach to their personal injury branding. While this […]
Law Firms Choose The Right Marketing Agency
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Choosing the right marketing agency for your law firm is a big decision, so here’s what to look for. First, make sure the agency has a solid online presence—this shows they practice what they preach. Secondly, check if […]
California’s Attorney General Is Wary About AI
A letter issued by California’s Attorney General, Rob Bonta, on September 11, 2024, addresses leading social media and AI companies like TikTok and Meta, to highlight the ongoing challenges of voter deception and misinformation as the 2024 presidential election approaches. One of Rob Bonta’s biggest concerns is that these platforms continue to distribute election-related content, […]