Learn From NPR’s Tiny Desk Hispanic Heritage Month Campaign
Although NPR’s Tiny Desk Concert series isn’t a law campaign, there are still important takeaways for attorneys looking to run successful marketing campaigns aimed at Hispanic audiences. Understanding the power of cultural connection, intentional curation, and year-round commitment are lessons that can be applied across industries, including legal services. NPR is a non-profit media organization […]
Research Your Local Hispanic Community
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It’s important to understand that Hispanic audiences aren’t a one-size-fits-all group. For example, Mexican and Dominican communities have different cultural values, traditions, and even linguistic nuances. When you’re developing legal marketing strategies, take time to research your local […]
New FCC Rules Regulate Attorney Lead Buying
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorney leads are about to face more regulations starting at the end of January. The FCC will enforce what’s known as the ‘one-to-one consensual rule.’ What does this mean if you’re buying leads? Your lead provider will now […]
Strengthen Your Law Firm’s Community Ties With Strategic Sponsorships
Live events and sponsorships are powerful ways for law firms to connect with their communities. Morgan & Morgan, a leading personal injury firm, offers a great example. Within the last year they became the official law firm partner of the UFC—an impressive partnership that shows their strategic approach to their personal injury branding. While this […]
Law Firms Choose The Right Marketing Agency
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Choosing the right marketing agency for your law firm is a big decision, so here’s what to look for. First, make sure the agency has a solid online presence—this shows they practice what they preach. Secondly, check if […]
California’s Attorney General Is Wary About AI
A letter issued by California’s Attorney General, Rob Bonta, on September 11, 2024, addresses leading social media and AI companies like TikTok and Meta, to highlight the ongoing challenges of voter deception and misinformation as the 2024 presidential election approaches. One of Rob Bonta’s biggest concerns is that these platforms continue to distribute election-related content, […]
Automation Streamlines Call Tracking For Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask how we track activity, and the technology supply chain is quite simple. Every landing page or advertisement has a unique phone number, registered through Call Tracking Metrics. Once a call is received, it’s connected directly […]
Tips to Lessen ChatGPT Hallucinations: Managing the Context Window
Have you ever noticed that ChatGPT often yields incorrect information by giving you sources that don’t exist or even misinterpreting or invalidating the information and instructions you give it? This is a case in which your AI model is hallucinating. In the context of AI models, hallucination refers to when the model generates inaccurate or […]
Hispanic Consumers Lead the Charge in Mobile and Streaming
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hispanics are more mobile-forward than the general market. According to Pew Research Center, 85% of Hispanics prefer using their mobile phones over any other device—higher than the general market. Nielsen also found that Hispanics watch more streaming video […]
HeyGen’s Translation Tool Opens Doors to Hispanic Markets
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) ***Clip From HeyGen Ad*** “HeyGen is an impressive live video translation tool, offering a practical solution for translating content between English and Spanish. While direct translation technology can sometimes fall short, tools like HeyGen help advance the conversation […]
Bilingual Support Transforms Hispanic Legal Marketing
Successfully marketing to the Hispanic community requires more than just outreach; it demands a thoughtful approach that recognizes the importance of language and cultural understanding. While many firms may focus on advertising strategies, few recognize the necessity of having bilingual staff in-house to handle client communications. Without this crucial component, even the best marketing efforts […]
Bilingual Ads by DNC Aim to Sway Hispanic Voters
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys who are curious about whether billboards and ads in Spanish could impact their business should take a lesson from the Democratic National Committee (DNC). They’re launching bilingual billboards and ads targeting Hispanic voters, all timed to coincide […]