A Spanish-Speaking Spokesperson Strengthens Connections
Hispanics spend 13% more time consuming streaming content than the general market, and 60% of them report that social media influences their purchasing decisions—11% higher than other demographics (Entrevision 2023). This highlights the importance of tailoring your communication to this audience through platforms they trust and engage with frequently. Building trust and relatability is essential […]
Meta’s AI is Focusing on the Hispanic Market
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Transcript from Meta Ad Mark Zuckerberg: “Hey, how are you? How’s your knee doing with the training? Brandon Moreno: “It’s doing well, feeling strong. I’m ramping up my training. How about you? Are you getting ready for your […]
Major Acquisitions Could Disrupt Your Law Firm’s Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Findlaw has been acquired by Internet Brands, a massive conglomerate focused on lead generation. They’ve fully absorbed Thomson Reuters’ Findlaw properties. Similarly, the attorney marketing agency Get Noticed Get Found (GNGF) has been acquired by Scorpion. So, there […]
Approaching Hispanic Marketing Beyond Hispanic Heritage Month
Hispanic Heritage Month has come to an end, so it’s a great time for law firms to reflect on how they can continue appreciating and serving the Hispanic community year-round. Celebrating this month is a great start, but true authenticity comes from understanding the diversity within the Hispanic population and recognizing their unique backgrounds. This […]
SEO for Law Firms is Essential
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to boost your law firm’s visibility online? One of the most powerful tools at your disposal is Search Engine Optimization—or SEO. By optimizing your website with the right legal keywords, you’ll attract more traffic and, most importantly, […]
A Mobile-First Approach Is Essential
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Even though there’s speculation about Google losing dominance in the future, right now they still set the rules. That’s why it’s critical to prioritize a mobile-first approach when building your website. 85% of people prefer using their phones […]
Hispanic Clients Yield Lifetime Value Clients
We frequently hear from our clients that the leads generated through our Hispanic marketing efforts tend to be higher lifetime value clients. This is largely due to the strong community orientation within Hispanic cultures, where trust and relationships play a pivotal role. This dynamic fosters a higher likelihood of referrals, significantly expanding the impact of […]
Create a Family-Centered Consultation Experience for Hispanic Clients
For many Hispanic clients, family plays an essential role in decision-making, especially in important matters like legal consultations. In fact, family relationships is highly important for Hispanics. For example, many young Latinos are increasingly purchasing homes to live with their parents, emphasizing the importance of maintaining tight knit families (2022 State of Hispanic Homeownership Report). […]
The FTC is Getting Serious About Fake Reviews
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, it’s time to put your marketing teams on high alert. The FTC is cracking down hard on fake reviews and AI-generated testimonials. Here’s what you need to know: First, fake or misleading consumer reviews, testimonials, or celebrity […]
Stop Spending Ad Dollars Until You Fix This First
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The reality is, I don’t want you spending a single dollar on Google, YouTube, Facebook, or Instagram—any of those precious ad dollars—whether you’re spending $5,000 a month or $5 million, until certain things are in place. Here’s why: […]
Executive Assistants Are Your Secret Weapon
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “I truly believe that having an executive assistant is like having a superpower, and it’s something that doesn’t get talked about enough. Whether you’re running a law firm or a marketing company, at the end of the day, […]
Improve Your Homepage With Our Abogados Now Strategy
A well-designed homepage can set the tone for their entire experience, influencing whether they choose to explore further or leave immediately. With attention spans shrinking and online competition growing, your homepage must immediately capture attention, convey your value, and build trust—all within a matter of seconds. Your homepage is the first impression potential clients have […]