Automation Streamlines Call Tracking For Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask how we track activity, and the technology supply chain is quite simple. Every landing page or advertisement has a unique phone number, registered through Call Tracking Metrics. Once a call is received, it’s connected directly […]
Tips to Lessen ChatGPT Hallucinations: Managing the Context Window
Have you ever noticed that ChatGPT often yields incorrect information by giving you sources that don’t exist or even misinterpreting or invalidating the information and instructions you give it? This is a case in which your AI model is hallucinating. In the context of AI models, hallucination refers to when the model generates inaccurate or […]
Hispanic Consumers Lead the Charge in Mobile and Streaming
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Hispanics are more mobile-forward than the general market. According to Pew Research Center, 85% of Hispanics prefer using their mobile phones over any other device—higher than the general market. Nielsen also found that Hispanics watch more streaming video […]
HeyGen’s Translation Tool Opens Doors to Hispanic Markets
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) ***Clip From HeyGen Ad*** “HeyGen is an impressive live video translation tool, offering a practical solution for translating content between English and Spanish. While direct translation technology can sometimes fall short, tools like HeyGen help advance the conversation […]
Bilingual Support Transforms Hispanic Legal Marketing
Successfully marketing to the Hispanic community requires more than just outreach; it demands a thoughtful approach that recognizes the importance of language and cultural understanding. While many firms may focus on advertising strategies, few recognize the necessity of having bilingual staff in-house to handle client communications. Without this crucial component, even the best marketing efforts […]
Bilingual Ads by DNC Aim to Sway Hispanic Voters
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys who are curious about whether billboards and ads in Spanish could impact their business should take a lesson from the Democratic National Committee (DNC). They’re launching bilingual billboards and ads targeting Hispanic voters, all timed to coincide […]
A Spanish-Speaking Spokesperson Strengthens Connections
Hispanics spend 13% more time consuming streaming content than the general market, and 60% of them report that social media influences their purchasing decisions—11% higher than other demographics (Entrevision 2023). This highlights the importance of tailoring your communication to this audience through platforms they trust and engage with frequently. Building trust and relatability is essential […]
Meta’s AI is Focusing on the Hispanic Market
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Transcript from Meta Ad Mark Zuckerberg: “Hey, how are you? How’s your knee doing with the training? Brandon Moreno: “It’s doing well, feeling strong. I’m ramping up my training. How about you? Are you getting ready for your […]
Major Acquisitions Could Disrupt Your Law Firm’s Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Findlaw has been acquired by Internet Brands, a massive conglomerate focused on lead generation. They’ve fully absorbed Thomson Reuters’ Findlaw properties. Similarly, the attorney marketing agency Get Noticed Get Found (GNGF) has been acquired by Scorpion. So, there […]
Approaching Hispanic Marketing Beyond Hispanic Heritage Month
Hispanic Heritage Month has come to an end, so it’s a great time for law firms to reflect on how they can continue appreciating and serving the Hispanic community year-round. Celebrating this month is a great start, but true authenticity comes from understanding the diversity within the Hispanic population and recognizing their unique backgrounds. This […]
SEO for Law Firms is Essential
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to boost your law firm’s visibility online? One of the most powerful tools at your disposal is Search Engine Optimization—or SEO. By optimizing your website with the right legal keywords, you’ll attract more traffic and, most importantly, […]
A Mobile-First Approach Is Essential
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Even though there’s speculation about Google losing dominance in the future, right now they still set the rules. That’s why it’s critical to prioritize a mobile-first approach when building your website. 85% of people prefer using their phones […]