“Are you advertising to the Hispanic market? Don’t limit your engagement with the Hispanic community by only interacting through moments like Hispanic Heritage Month.
TikTok’s study, “How Bilingual Ads Drive Results for Brands on TikTok”, shows that 66% of bilingual users resonate with ads reflecting everyday cultural experiences.
Make your marketing an ongoing effort, by investing in a year-round effort to build genuine connections with the Hispanic community. Make content that reflects their cultural values rather than only hyper-focusing on Hispanic holidays and events.
Combining the two allows for a more well-rounded Hispanic marketing strategy that will attract and retain your clients for longer periods of time..”
– Hugo E. Gomez, Founder (Abogados NOW)