“Starbucks recently announced their new initiative to simplify their menu, reasoning that fewer choices mean a better customer experience.
Attorneys marketing themselves across multiple practice areas would do well to emulate this approach. Consumers want an expert in a specific area of law — not a jack-of-all-trades.
With that in mind, take a moment to reassess how you’re positioning yourself.
Simplifying your focus could mean a more targeted and effective marketing strategy that will make your firm more appealing to your ideal clients.”
– Hugo E. Gomez, Founder (Abogados NOW)