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The Truth Behind Social Media Networking: How to Network on Social Media

“Here’s the truth: liking, linking, sharing, and following isn’t networking. It’s just collecting digital business cards. We live in a world where it’s easy to confuse clicks with connection. But a massive list of contacts isn’t a network — it’s a digital phone book.

Instead of just collecting contact information, focus on fostering Uncommon Connections. These are the rare, intentional relationships that actually mean something — people who truly know you, like you, trust you, and understand how to help you (and vice versa).

You can only maintain a deep connection with about a dozen people in your professional world. And those relationships have to be mutually beneficial. If you’re networking with the mindset of “How can they help me?”—you’ve already lost. Ask instead: “Who do they want to meet?” and “How can I support their growth?”

When you show up with generosity and curiosity, you stop being just another contact — and start becoming an uncommon connection.”

–  Hugo E. Gomez, Founder (Abogados NOW)

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