“A pattern separates the attorneys who compound their book of business from the ones who stay stuck at the same level for years.
It is not who they know. It is not their pitch. It is the rhythm.
The ones who grow run a non-negotiable weekly minimum. Two outreach touches. One coffee or lunch. One piece of content. Twenty minutes a week. Even when they are busy. Especially when they are busy.
The math is unglamorous and almost embarrassingly obvious. Two touches a week is one hundred touches a year. Fifty-two coffees is more than most attorneys have in their professional lifetime. Fifty-two pieces of content is a body of work. The compounding effect is real, and it is invisible until year three.
The attorneys who do not grow are the ones waiting for the right time to start. The right time is this Tuesday.”
– Hugo E. Gomez, Founder (Abogados NOW)
If you want to know more about business development discipline that actually scales, watch this 15 min video:
https://www.abogadosnow.com/the-10x-law-firm-framework