“Myth: Buying leads is just about cost and volume.
Truth: Buying leads the right way starts with due diligence.
In this conversation, John Henson makes a simple point a lot of firms skip:
Before you sign with a lead vendor, do the homework.
Ask for referrals.
Then ask those referrals the right questions:
How is the lead quality?
Have there been compliance issues?
What has the experience actually been like?
How were the leads generated?
What is the consumer seeing before they ever reach your firm?
Because buying leads is not just buying names.
It is buying into a process.
And smart firms understand that process before they commit.”
– Hugo E. Gomez, Founder (Abogados NOW)
Get the checklist before you sign:
https://www.abogadosnow.com/law-firm-lead-gen-compliance-2026