In today’s digital age, engaging the Hispanic market is not just an option but a necessity for any forward-thinking law firm. U.S. Hispanics are not only frequent consumers of video content but also heavily influenced by social media in their purchasing decisions. Here’s why incorporating a charismatic, Spanish-speaking spokesperson into your video and social media strategy can make a significant difference.
Understanding the Hispanic Market's Media Consumption
U.S. Hispanics are more frequent consumers of video content than other ethnic group. They’re more likely to connect their mobile devices to streaming services, and their purchasing decisions are more likely to be influenced by social media.
Video Consumption: According to Nielsen, Hispanics spend 13% more time consuming streaming content than the general market.
Device Connectivity: Portada reports that Hispanics are 17% more likely to connect their devices to TV streaming apps like YouTube than the general market.
Social Media Influence: Entrevision highlights that 60% of Hispanics say that social media influences their purchasing decisions – 11% higher than the general market.
The Role of a Spanish-Speaking Spokesperson
Success in marketing to Hispanics hinges on trust and relatability. A Spanish-speaking spokesperson can bridge the cultural and linguistic gap, ensuring your message is both authentic and impactful. This spokesperson doesn’t need to be a well-known influencer. It might just be a charismatic individual from legal your firm or someone who understands your industry can be just as effective.
If you don’t have an in-house candidate, finding external talent is a viable option. Our team at Abogados NOW can help you with this. Our knowledgeable team of experts has extensive experience creating engaging video and social media content for firms like yours. We can help you find the right talent to represent your brand.
Finding The Right Spanish-Speaking Talent
If you prefer to hire independently, here are some tips for sourcing Spanish-speaking talent. You might consider looking online and expanding your search to include Spanish-speaking talent in foreign countries, where labor is less expensive.
- Online Searches: Use Spanish search terms such as “producción de video,” “actores freelance,” “influencers freelance español,” and “gestión de redes sociales” to find talent abroad. For U.S.-based talent, add “Spanish” to English terms like “Spanish video production,” “Spanish freelance actors,” “Spanish freelance influencers,” and “Spanish social media management.” To expand your search beyond the U.S., include the names of Spanish-speaking countries or adjust your region settings.
- Freelance Platforms: Websites like Backstage, Upwork, and Fiverr offer extensive directories of freelance talent. These platforms allow you to filter searches by keywords, making it easier to find quality video and social media professionals. Upwork and Fiverr, in particular, are excellent resources for finding affordable talent in foreign countries.
Building Your Bilingual Brand
Incorporating a charismatic, Spanish-speaking spokesperson into your marketing strategy can significantly enhance your firm’s connection with the Hispanic community. This approach not only improves engagement but also builds trust and credibility.
At Abogados NOW, we specialize in creating expert bilingual content that resonates with Hispanic audiences. We’re here to help you build a powerful, bilingual brand that stands out. Book a free call with an AbogadosNow Expert today.
