Boost Your Firm’s Google Ranking
Since Google prioritizes proximity over other ranking factors in local searches, optimizing your law firm’s Google Business Profile (the profile you see on Google when you search for your own firm) can be tricky. Fortunately, there’s a trick you can use to significantly boost your firm’s ranking. Boost Your Law Firm’s Google Ranking With Bilingual Google Business Profiles And Multiple Locations
If your law firm has Spanish-speaking attorneys, you can create a separate Google Business Profile for each of them. This is extremely valuable information that very few attorneys know: Because you can have a GBP for each of your Spanish-speaking attorneys, you can rank for all of them! And because very few law firms have GBPs in Spanish, you can dominate rankings for Spanish-speaking attorneys in your area by having multiple ones! Boost Your Law Firm’s Google Ranking With Bilingual Google Business Profiles And Multiple Locations
Pro tip: Make sure to collect reviews in Spanish for each of your Spanish-speaking attorneys and connect your firm’s Spanish-language GBPs to your firm’s Spanish-language website.
The results can be tremendous: If, for example, you have 4 Spanish-speaking attorneys on staff and a GBP for each of them, you effectively have 4 times the probability of ranking well!
What’s more, if your practice has multiple locations, you can create a Google Business Profile for each of them. By doing so, you can tailor the optimization of each location to best highlight the diverse range of legal practices and services offered by your attorneys at those specific sites. Although Google likely won’t rank a single GBP very well outside of a 5-10 mile radius, it will allow a 5-10 mile search radius for each of your locations. With multiple Google Business Profiles and multiple locations, you can absolutely dominate your area on Google!
Make sure to take advantage of these and other bilingual digital law marketing tips from Abogados NOW. Remember, if you don’t take advantage of them, a competitor might!
