Legal Marketing Case Study: Jacoby & Meyers
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to win Hispanic clients? You’ve got to put in the work. A successful English marketing strategy won’t automatically translate to the Hispanic market. It takes a dedicated approach — different creatives, different messaging, and a deep understanding […]
This Attorney Cracked the Marketing Strategy Attorneys Should be Using
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Leah Wise, a personal injury attorney in Houston, is setting the standard for modern legal marketing. Don’t be surprised if she becomes the face of PI law in the next decade. She’s a future star on the rise. […]
Learn From Morgan & Morgan: Hispanic Marketing 101
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Morgan & Morgan isn’t just a big player — they’re leading the charge in marketing to Hispanic audiences. Case in point: they own Abogados.com. That’s not just a domain, it’s a statement. A massive investment that shows they […]
You Can Lower Your Law Firm Ad Costs Today
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want lower ad costs for your law firm? The Hispanic market is your opportunity. Right now, Hispanic marketing is less competitive, which means lower cost per lead compared to English-speaking markets. Even in high-competition metro areas like Miami, […]
What to Consider When Naming Your Law Firm for a Hispanic Audience
Hispanic legal marketing starts with the basics—like your firm’s name. You can keep using your existing law firm name, but the most effective approach is to create a new, culturally relevant name specifically tailored for Hispanic audiences. A good Spanish-language trade name makes your firm more memorable, relatable, and trusted by Hispanic audiences. The right […]
Get Better Show-Up rates With This Tool
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Are you fed up with being stood up 70% of the time? For law firms trying to convert leads from online appointments, no-shows aren’t just frustrating — they’re costly. Veta Virtual reports that online appointment attendance rates typically […]
Can You Market to Hispanics Even if Your Attorneys Don’t Speak Spanish?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Can (and should) you market to Hispanics even if your attorneys don’t speak Spanish? Absolutely. This is one of the most common questions we hear, and the answer is a resounding yes. Just look at John Morgan — […]
When to Use English, Spanish, or Spanglish in Your Legal Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Marketing to Hispanic audiences in Spanglish? The language you choose matters. In our experience, the language that any Hispanic audience responds best to varies based on their immigrant generation. For example, fully Spanish-dominant ads perform best with first-generation […]
How to Better Qualify Your Leads
If your law firm is running lead generation campaigns, you probably already know that getting inquiries isn’t the hard part—converting them is. Across practice areas—personal injury, workers’ comp, immigration, criminal defense, bankruptcy—some of the most affordable leads can come with the highest volume. But more leads don’t always mean more clients. Here’s the catch: a […]
Hispanic 2024 Election Voting Changes Legal Marketing Trends
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “For years, conventional wisdom painted the Hispanic market with broad strokes as one unified, predictable bloc. But that just isn’t true — and it was no more obviously demonstrated than in the 2024 presidential election. Political conventions were […]
Law Firm Marketing Teams Should be Testing out Gemini Google Ads Feature
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google’s AI is reshaping search — are your ads ready? If you’ve searched on Google lately (and who hasn’t?) you’ve probably noticed something new: Gemini AI responses are often the top result. But here’s the kicker: your ads […]
Why Mobile-First Web Design Matters for Reaching Hispanic Clients
According to Pew Research Center, 94% of Hispanics in the U.S. use their phones to access the internet. This statistic alone should be a wake-up call for law firms that are serious about connecting with Hispanic clients. But mobile optimization isn’t enough on its own. To truly serve this audience, your firm also needs a […]