“I know you’re supposed to schmooze us,” one client told an attorney, “but honestly, we just want to go home and be with our families.”
Friend of the channel and attorney consultant, Thom Singer, shares this story from a previous client as a wake-up call to attorneys that presents an interesting opportunity.
As he notes, not every client wants a steak dinner and small talk at 8 p.m. Many would rather spend that time with their kids, their partners, family. And chances are, so would you.
Take note of this.
Thom shared that a firm he worked with in the past, used to rent out a theater for each Harry Potter movie release and invited his clients AND their families.
Important.
Another, client of his booked the circus when it came to town.
This put the needs of the family first
This shows that you truly care about them and their lives.
Why? Because it put priority on the client and their families
You don’t need a huge budget to pull this off. Start small.
Host a family picnic.
Sponsor a kids’ sports team and invite clients to the game.
Even a casual Saturday morning coffee-and-donuts meet-up at a park can be meaningful.
The point is: When you create space for connection that fits your clients’ lives — not just your agenda — you deepen loyalty and stand out from the crowd.
Legal marketers: Skip the tired dinners. Build relationships that feel like real life.