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According to U.S. Census projections, Hispanic Americans will number more than 67 million by the end of 2024, comprising more than 20% of the population. Hispanics have been the nation’s fastest growing demographic for decades, and the annual population boom among Spanish-speakers has been accelerating each year. If your law firm isn’t advertising in Spanish, it’s missing the boat.

Although Hispanics have comprised a significant percentage of the overall population in the Southwest and Northeast for quite some time, the Southeast has seen tremendous Hispanic population growth over the last few decades. What’s more, other parts of the country have begun to see a rapid increase in Spanish-speakers…the growth trend is universal.

As you prepare your marketing strategy for 2024, it would be wise to consider campaigns that target the Hispanic communities of the states in which your firm practices. At Abogados NOW, we specialize in bringing attorneys like you new Hispanic clients. On average, we bring firms 10-15 new Spanish-speaking clients per month. And since marketing in Spanish is less expensive than marketing in English, we’re able to bring attorneys up to 7x the ROI on their marketing campaigns.

Whether your firm serves states that have the largest number of Hispanics or it serves states with rapidly-growing Hispanic populations, Abogados NOW can help you capture the underserved and expanding $2.5 trillion Hispanic market.


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Hispanic Marketing is Integral to Law Firm Success in 2024

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