When Abogados Now starts working with a new law firm, we always ask them their marketing goals. 100% of our clients report that their priority goal is to attract new clients. When it comes to attracting new clients locally, visibility is the most critical factor. Search Engine Optimization and Google Ads are an excellent way to ensure that anyone searching for a lawyer in your area sees your law firm as a result of their inquiry. Still, as of recently, that isn’t the only way to get your name in front of potential clients.
Local Service Ads is a new offering from Google specifically designed to connect your firm with people searching for legal help within your service area. Plus, you only pay for people who reach out to you via the ad, which means you aren’t paying for clicks that no longer result in contact. On top of that, your local service ads listing will appear above both the pay per click results and the organic SEO results, putting your service front and center for anyone who may be looking for a professional like you.
Of course, there are some hoops you have to jump through before local service ads for your firm can be displayed:
- You have to earn a Google Badge. To create and display local service ads, your website must earn a Google Badge. To earn this badge, someone from your law firm must pass Google Ad product certification exams and demonstrate that they are up to date with the latest product knowledge. The Google Badge legitimizes your legal practice for searchers. It is an endorsement from Google, which is an incredibly powerful thing to have.
- You must have a moderately high rating. If your Google My Business & Review page doesn’t have at least a 3.0 rating, then you will not qualify for local service ads. This is Google’s way of ensuring that they are delivering their searchers with legitimate, high-quality companies.
- Local service ad optimization. The last step is creating an optimized ad to display whenever local searchers inquire about legal services.
Local services ads are bound to create an influx of leads for anyone who takes advantage of them. Don’t miss your opportunity to capitalize on this new method of lead generation.
