Founder of Abogados NOW, Hugo E. Gomez, explores how to strategically dominate your Hispanic market.
Hugo explores:
The Hispanic market as a mobile-first market, with over indexing on mobile usage as their primary internet device.
Bilingual staff, especially for client intake, as a non-negotiable to gain Spanish-speaking clients' trust even if attorneys don't speak the language.
How marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market,.
Hows ttorneys can use various mediums such as social media and video content to reach out to clients.
Main Takeaways From the Episode:
The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.
Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.
The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.
If you’re ready to sign more clients, let’s talk For a pricing call, please provide some initial information:
Registration to the Biggest Legal Summit on Spanish Digital Marketing is Here | Thursday, June 18 at 10am PT