Sometimes, it pays to do what large law firms are doing. Since some of the nation’s largest law firms are “going all in” with marketing to the Hispanic community, maybe your firm should, too.
Morgan and Morgan
Morgan and Morgan is one of the nation’s largest law firms and is the largest personal injury law firm in the United States. Operating in several U.S. states, its TV ads and billboards can be seen in a large number of American cities.
While candidates are advertising in Spanish more and more, they concentrate their ad spending on the English-language market. The competition for Spanish-speakers’ attention will increase, as will the cost of marketing to them. However, the competition and increase in cost for marketing in Spanish will likely be far less than the competition and increase in cost for marketing in English.
Baker McKenzie
With nearly 5,000 lawyers, Baker McKenzie is the largest law firm in the United States. Not only does the firm employ a large number of Spanish-speaking attorneys, but it also serves Hispanics in Latin America as well as in the U.S. Since serving the Hispanic community is a significant part of Baker McKenzie’s services, it suffices to say that the firm sees significant value in the Hispanic market, both domestic and international.
The 2024 election is going to create competition for peoples’ attention like we’ve never seen before. Make sure to prepare your marketing efforts so your law firm’s messaging doesn’t get lost in the political infighting.
Cellino Law
Cellino Law is the nation’s 2nd largest personal injury law firm. Like Morgan and Morgan, it operates in several states and markets heavily to the Hispanic community. Cellino was spun off from Cellino and Barnes, which was once the nation’s largest personal injury law firm.
They say that imitation is the sincerest form of flattery; it’s worth noting that Burger King often opens restaurants where McDonald’s is already located. The reasoning is simple: McDonald’s is the world’s leading fast food restaurant chain. The same reasoning can be applied to Hispanic-oriented law: If the country’s leading law firms are marketing to the rapidly-growing Hispanic market, then maybe your firm should, too.
