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Leveraging Google Search Console For Deeper Insights Into Your Bilingual Traffic

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. By leveraging your bilingual SEO strategy with Google Search Console, you can better understand your bilingual traffic and attract new Hispanic clients.

You can optimize your website for Spanish speakers through GSC using the following data:

Top queries used to discover your content.

Are the Spanish keywords that bring the most traffic to your bilingual website the keywords that get you the most potential Hispanic clients? If not, you can use this data to improve your list of targeted Spanish keywords.

Impressions (how often searchers see your site in Google’s search results). 

How often is your site appearing in general? Is your bilingual SEO strategy with Google Search Console enabling your Spanish website to appear a sufficient number of times to generate new Hispanic leads?

The average position of your site in search results.

Is your bilingual SEO strategy enabling your Spanish site to rank well for your targeted keywords compared to your competition? What’s your competition doing differently to rank higher for your targeted keywords?

Clicks (how often people click on your site in Google’s search results) and average CTR (the percentage of impressions that result in a click).

Ranking well in search results doesn’t do your law firm any good if potential Hispanic clients aren’t clicking on your site. If your bilingual site is ranking well for certain Spanish keywords but those keywords aren’t generating clicks (or conversions), then you should consider targeting other keywords.

Google Search Console, along with Google Analytics, is a powerful tool that you can use to judge the effectiveness of your bilingual SEO strategy and make adjustments accordingly. For more bilingual SEO tips, see our blog about maximizing your Google Business Profile.

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