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The testimonials and reviews are crucial. Would you suggest having at least a few reviews in Spanish, whether they are video or written?
“This can greatly benefit you. We’re very aware that when a consumer encounters your brand, they’re likely to also see three or four other available links or competitors, especially in markets that are increasingly Spanish-speaking, which is the case for most now. Therefore, we strongly encourage including Spanish-language reviews as it reduces barriers for consumers who are just learning about your brand.
If there are none available, we can help source them from your prior client list. We often conduct video shoots, providing a great opportunity to capture recent success stories from clients who have benefited from our services. These videos typically run for 10 to 20 minutes, yielding compelling testimonial stories that last from 30 seconds to 2 minutes.”
– Hugo E. Gomez, Founder (Abogados Now)