“Cost per case and ROI are the two metrics we discuss most often with attorneys.
There are many interesting but confusing marketing metrics, such as cost per click, CPM, engagement, and conversion.
Ultimately, these metrics should be managed by the people responsible for specific parts of the marketing ecosystem.
If you’re working with an agency or consultant, the conversation should focus on the bottom line: what you invested and how much it cost to manage that investment, including the fees for your agency or consultant.
However, the key numbers you should prioritize in your marketing conversations are cost per case and ROI; everything else is secondary.”
– Hugo E. Gomez, Founder (Abogados Now)