“Attorneys often ask why we don’t just sell leads—it’s one of the most common questions we get. The answer is simple: we’re not a third-party lead generator, and that’s not what we believe is the right path to growth.
In our view, owning your own Spanish marketing, English marketing, or any marketing in any language is a faster, more sustainable route to success. It’s a long-term investment in your name, brand, and reputation.
While buying third-party leads can be a great way to diversify your client base, it should never be your primary method for acquiring clients. Third-party lead generators aren’t obligated to work with you forever—they’ll move on to the highest bidder. Plus, they’re not promoting your brand, which means when a consumer finally speaks to you, they may still be unsure of who you are. This creates a disconnect in the consumer experience.
At the end of the day, consumers want to know who they’re working with from the first contact. That’s why we believe in betting on yourself. Use third-party leads as a supplement, not as your primary way of getting clients.”
-Hugo E. Gomez, Founder (Abogados Now)