In 2022, Pirnia Law Group, became the exclusive civil litigation firm for California’s big soccer team, LA Galaxy, and their stadium Dignity Health Sports Park. With their sponsorship Pirnia Law uses their feature dynamic branding at LA Galaxy games and engages fans with special promos, like presenting LA Galaxy’s digital content series during Hispanic Heritage Month.
But, you don’t need to sponsor a major league team like LA Galaxy to see significant returns from a sports sponsorship. Local or regional soccer teams, such as youth, young adult, or college teams, offer an effective way to reach Hispanic communities, capture market share, and grow consistent revenue.
Sponsoring local teams provides great ROI, especially considering the growing U.S. Hispanic population, which increased by over 11 million (a 23%+ rise) in the 2020 census. This growing demographic is deeply connected to soccer, making it a prime target for community-based marketing efforts.
A 2019 study by Sports Business Journal found that 43% of Hispanics watch soccer because they feel it is culturally important to the Latino community, and 54% of Hispanic fans support brands that sponsor the leagues or events they follow. By sponsoring local teams, your business can tap into this loyalty and become a recognizable name in the community.
Local sports teams are rooted in community values and traditions. Sponsoring these teams allows your firm to align with the community, transforming your brand from just another business into a respected community representative. Unlike national ads that can get lost in the noise, local sponsorships ensure that your brand is seen by a concentrated, engaged audience.