“Attorney leads are about to face more regulations starting at the end of January. The FCC will enforce what’s known as the ‘one-to-one consensual rule.’ What does this mean if you’re buying leads? Your lead provider will now be held to higher standards in how they advertise.
For any purchased leads, providers must clearly disclose that you, as the buyer, are the end user. This means third-party brands can no longer simply capture data and sell it without transparency. Clear and conspicuous disclosure is essential. Wherever these leads are generated, your firm’s name must be stated, so the potential client knows exactly who will be contacting them.
Additionally, the FCC will impose stringent record-keeping requirements. Written proof of consent, including the phone number and the type of messages agreed to, will be required to defend against any disputes.
In short, buying leads is about to become more regulated. Over time, this may push more firms to run their own marketing rather than relying on third parties to navigate these new rules.”
-Hugo E. Gomez, Founder (Abogados Now)