“An attorney asked me recently what kind of guarantees we offer in our services, and my answer was simple: none. Marketing is inherently a risk, and most attorneys I speak with about growth goals understand this. What they’re really looking for is someone to manage that risk—similar to wealth management.
You wouldn’t just hand over your funds to, say, H&R Block and hope for the best. Smart investors do their due diligence and select people who will manage their investments carefully. Marketing is no different. It’s about placing your resources where they’ll be competently managed.
In marketing, there are too many variables for guarantees: performance, intake capabilities, and customer support all factor in. Can you keep clients happy enough that they don’t end up leaving negative reviews that impact your marketing? That’s why I don’t believe in guarantees—most marketing relationships are, at their core, partnerships.”
-Hugo E. Gomez, Founder (Abogados Now)