“In our experience, we have seen that Hispanic clients love to refer friends and family to businesses they trust. If your firm doesn’t already have one, it’s time to set up a referral system that encourages them to spread the word about your services.
It can be as simple as offering a discount or a small reward for each referral. Our advice is to always be honest and direct, so reach out to your previous or current clients, to thank them for their trust, and ask for referrals. The worst thing they can say is no, but the upside is gaining new clients who come to you already trusting your reputation. Word of mouth is powerful in the Hispanic community—use it.”
– Hugo Gomez, Founder (Abogados NOW)