“Recording language preference in your files and CRM is vital for bilingual clients.
If potential clients have spoken to your firm in Spanish on their first call but receive a follow-up call from an English-speaking receptionist, they may feel that you aren’t paying attention to their needs.
We suggest circumventing the issue entirely with bilingual intake systems the client can use to see if they’re a fit.”
– Hugo E. Gomez, Founder (Abogados NOW)