“The TikTok ban, though short-lived, is a chilling reminder that diversifying your ads is critical. It has everyone wondering what happens if a big platform suddenly disappears?
Despite the much-touted ban only lasting for a few hours, it still sent shockwaves through the digital marketing industry — and it caused significant existential crises for marketers whose only driver of leads was TikTok.
For many, it really drove home the need to diversify both ad streams and overall marketing channels. Don’t put all your eggs in one basket. You have to diversify. Relying on only one of the following platforms Facebook, Instagram, TikTok, can be dangerous when ad platforms are often volatile. You need to start thinking about alternatives and how to properly budget across different ad streams.”
– Hugo E. Gomez, Founder (Abogados NOW)