“Not all leads are created equal and if you’re not vetting where yours come from, you could be setting yourself up for serious legal trouble.
Here’s what every attorney needs to consider before purchasing leads:
Is the third-party provider reputable? How long have they been in business? Do they have a track record of compliance? Some shady providers pop up overnight and disappear just as quickly — leaving you to deal with the fallout.
Was proper consent obtained? If you can’t verify the level of consent given, you’re taking a massive risk. Under TCPA, each improper call could cost you $500–$1,500 in penalties — and that adds up fast. 😵
Do you understand the full lead supply chain? If you don’t know exactly where your leads originate, you could unknowingly be involved in capping — which doesn’t just threaten your marketing budget, but your law license.
A TCPA class action is nothing to play with. Protect your practice by ensuring full transparency in your lead generation process.”
– Hugo E. Gomez, Founder (Abogados NOW)