“Attorneys, are your marketing practices TCPA-compliant? Here’s what you need to know.
When it comes to TCPA compliance, one rule is non-negotiable: If you’re reaching out to consumers, you need prior express written consent.
If you obtain consent online, ensure the consumer explicitly agrees to be contacted by your firm.
If you purchase leads, don’t just assume compliance, verify it. Request to see the exact landing page where consent was given. Was it owned and operated by the seller, or passed through multiple parties? If you don’t have a clear chain of custody for where a lead came from and how consent was obtained, ask why not. If consumers don’t know who will be contacting them and why, you could be setting yourself up for compliance headaches — or worse, legal trouble.
Additionally, if you’re using AI-driven outreach, understand that this technology is considered pre-recorded under TCPA, meaning it falls under stricter compliance rules.
TCPA compliance isn’t just a legal necessity; it’s about transparency and trust. Do your due diligence now to avoid costly mistakes later.”
– Hugo E. Gomez, Founder (Abogados NOW)