“Hispanics don’t just want ads in Spanish, they want to see themselves in them.
In fact 88% say representation matters in advertising according to Nielsen (2025).
Especially more than ever, visibility is the best way to build trust.
Translated ads are now cookie cutter ads.
This is no longer cutting it for Hispanics.
They are looking for high quality ads that they see in English.
High budget, high intent, high quality.
If you aren’t providing that level of care and detail for Spanish ads, they won’t care about you.”
– Hugo E. Gomez, Founder (Abogados NOW)