Hispanic audiences love streaming video and love getting information on their phones. The Pew Research Center reports that 94% of Hispanics in the U.S. use their phones to get online. And according to Nielsen’s 2023 report on Hispanic streaming habits, over 50% of all TV viewing time among U.S. Hispanics now comes from streaming platforms. This means that legal marketers should be reaching this audience through short-form content that is always mobile first.
Take note from TelevisaUnivision who is doubling down on something called “microdramas”—fast-paced, one-minute scripted episodes made for mobile viewers. Forty of them are dropping on ViX later this year. This is interesting because TelevisaUnivision is the biggest Spanish language
broadcast network in the U.S.. They’ve discovered a reflection of what young, digital- first Hispanic audiences actually want: quick, emotionally resonant stories built for the platforms they already use.
Legal marketers should take note. This proves your content doesn’t need to be long —it needs to be clear, culturally relevant, and native to where your audience spends time. For Spanish-speaking audiences and potential clients, short-form video is king and the key to dominating the Hispanic market. So if your law firm hasn’t started experimenting with Reels, TikToks, video ads, in Spanish, now’s the time. The big media brands are already there. Are you?