A/B testing refers to using variations of ad copy and seeing which variations perform better. The following is an example of how car accident personal injury attorneys that seek Hispanic clients might use A/B testing to optimize their bilingual ad campaigns.
The trick to A/B testing is more than just experimenting with the order or keywords; it involves experimenting with ads built around different keywords themselves.Â
Say that you’ve determined that the keywords lesiones de accidentes de tráfico and lesiones de accidentes automovilĂsticos have the most potential to attract new Hispanic clients. Instead of trying to use variations of ads that include both keywords in different ways, you might try testing different groups of ads created around each of the two keywords.
Some additional tips for effective A/B testing for car accident personal injury attorneys:
Test your ad variations simultaneously to minimize time-based factors that might affect your results. What works well for one variation in April might not work in May, so make sure to give both versions a fair shot by testing them at the same time.
Only test one thing at a time so you can determine what’s affecting the success of your ads. Test word order, ad scheduling, and other variables one step at a time.
Test early and often. The more you test from the start of your campaign, the more effective your campaign will be.
Use hard data to determine the effectiveness of your ads. Don’t guess…let the numbers do the talking!
Apart from optimizing your bilingual website for search engines, A/B testing of your PPC ads is one of the most effective ways that you can bring new Hispanic clients to your car accident personal injury law firm. If you have any questions about A/B testing or any other digital marketing issue, we’d be happy to schedule a call with you.