“A lot of attorneys still assume search credibility works the way it always has.
Rank on Google.
Show up high enough.
Win the click.
But that is not the whole story anymore.
In this clip, Adrian explains the shift clearly: for a growing number of people, platforms like ChatGPT and Gemini are starting to feel more trustworthy than traditional search.
Not because Google disappeared.
Because the behavior changed.
People are starting to see Google as a place where placement can be bought or influenced.
LLM platforms, on the other hand, are starting to feel more like decision partners.
Not just search tools.
That is why AI SEO matters.
It is not just about ranking somewhere new.
It is about showing up in the places people increasingly trust to help them think.
That shift is a lot bigger than most firms realize.“
– Hugo E. Gomez, Founder (Abogados NOW)
Get ahead of where trust is moving:
The 2026 Guide to Ranking on ChatGPT, Perplexity, and Every AI Platform Your Clients Use