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There is a way to get clients for free: if you have a list of everyone who has ever called your office—whether they were retained or rejected—you already have phone numbers and emails. As long as you obtain consent, you can reach out to everyone who has come through your doors or your phone system. Texting and emailing these contacts can be one of the most underappreciated avenues for generating referrals and staying top-of-mind.
You’re likely to receive calls from referrals or clients needing help again. These are contacts you’ve already paid for in one way or another, so it’s essential to monetize your data and maintain visibility. Email and text communication is a great strategy, provided you have the necessary consent. It’s advisable to consult a lawyer about how to obtain this consent.
This approach is low-hanging fruit. I tell attorneys all the time: let’s get started by warming up your list with some email and text outreach. It can lead to quick wins and help generate new business.
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– Hugo E. Gomez, Founder (Abogados Now)