“Most agencies measure their marketing success by tracking their total spend, the number of phone calls or leads generated, and the number of sign-ups or retainers acquired. This gives you basic metrics like total spend, cost per lead, and cost per acquisition (CPA). However, in the highly competitive and complex world of digital marketing, this approach is often too simplistic.
To get a clearer picture, itâs essential to dig deeper. While measuring spend and leads is crucial, the next layer involves assessing the relevance of those leads. Specifically, you need to determine what percentage of your leads are pertinent to your practice area. This allows you to calculate your cost per relevant lead (CPRL) and understand your relevant lead percentage.
Beyond that, itâs important to analyze how many of these relevant leads are converted into retained clients. From this, you can determine your CPA and evaluate the relationship between retained clients and relevant leads. Essentially, you want to know what percentage of your retained clients originated from your relevant leads.
Achieving this level of analysis at scale is challenging and requires meticulous data tracking. It involves not just measuring spend and leads but also understanding the nuances of relevant and retained leads. Our system utilizes advanced automation and we collaborate closely with intake teams to ensure the accuracy of these metrics, helping you optimize your client acquisition strategy effectively.”
Hugo E. Gomez, Founder (Abogados Now)
