“Our approach differs significantly between English and Spanish marketing. Take Attorney John Smith, who excels in English with 25 years of experience. In his English campaigns, we emphasize his pedigree, experience, and long history, presenting John Smith as a reliable choice. While we incorporate disruptive tactics in videos and other strategies, the focus remains on promoting John himself.
However, when we consider John’s Spanish marketing angle, we take a different approach. We build a separate Spanish website, possibly named ‘AbogadoJohnSmith.com.’ Here, the emphasis shifts from John, who may not speak Spanish, to John’s bilingual team. We highlight the team’s full bilingual capability, catering directly to the Spanish-speaking market.
This dual-channel strategy allows John to effectively reach two distinct markets—English and Spanish—each with tailored, methodical approaches. In Spanish marketing, our focus is consumer-centric, custom-tailoring our message to resonate deeply within the Spanish-speaking community.”
– Hugo E. Gomez, Founder (Abogados Now)