“When discussing the various marketing channels available, it’s important to recognize the differences in preferences between English-speaking and Spanish-speaking markets. Are these preferences identical, or do they vary?
In the English-speaking market, running an ad often means trying to appeal to a broad audience. With so many different audience segments, this approach can lead to diminishing returns, resulting in generally lower engagement rates.
Conversely, in the Spanish-speaking market, engagement rates are significantly higher. The click-through and sharing rates are more robust. This is largely because ads tailored specifically for Hispanic audiences feel more personal and relevant, leading to higher engagement levels.
When it comes to platform adoption, the rates are virtually the same across the board. However, there is a notable advantage when targeting Hispanic audiences: focusing on mobile view visibility can yield excellent results. Hispanic adults have a strong affinity for mobile phones and apps, and they respond well to ads designed with their preferences in mind.
By tailoring your approach and emphasizing mobile visibility, you can effectively reach and engage Hispanic audiences.”
Hugo E. Gomez, Founder (Abogados Now)
