When design is done well, the average person doesn’t even notice it. But when design is done poorly, it creates confusion and frustration. Think of it this way, have you ever approached a door and tried to pull it open rather than push it open? When you attempt to open a door wrong, it leads to feelings of embarrassment and annoyance. We are willing to bet that you can remember at least one instance of a confusing doorway. Now, try to remember an intuitive doorway that you walked through without any confusion about whether you should be pushing or pulling. Bet you can’t. When we say that good design goes unnoticed, this is what we mean.
The same principles apply to graphic design. Good graphic design feels ‘right,’ with every element seeming to flow together, while bad graphic design is immediately noticeable and universally panned. Unfortunately, we aren’t all blessed with the artistic inclinations it takes to be good graphic designers…but fortunately, some tips, tricks, and tools can save you from making horrific graphic design mistakes.
First, let’s cover what graphic design encompasses. It is broader than most people think. Graphic design doesn’t just refer to images or animations. When it comes to your digital marketing ecosystem, color, fonts, white space, imagery, video, and logos are all included in graphic design—basically, anything visual on your site or social media accounts.
Second, let’s talk about some easy graphic design rules that anyone (even non-designers) can and should follow:
Lastly, let’s review some of the tools out there at your disposal:
If you still feel out of your depths with graphic design, it is wise to lean on a professional. You can hire an employee, a marketing agency, or an independent contractor to help you with design. Graphic design can make or break a first impression, so it isn’t any area in which you want to be guessing.