More and more Hispanics are searching for bilingual attorneys by voice. The following tips should help you optimize your law firmâs bilingual site for this new search paradigm.
Research keywords.
Keywords that are used for voice searches may be different from keywords that are used for text searches. Make sure to do separate keyword research for voice searches.
Analyze the results for keywords you want to rank well for.
See how your site stacks up against your competitors in voice searches versus text searches.
Audit the content of your website.
You should frequently audit the content of your website anyway. But when you look over everything, you should keep in mind how it might appear to someone who found your site by voice search instead of text searchâŚor by following a link from another site.
Improve your siteâs technical SEO.
You should optimize your site for this fast-paced, low-attention-span world anywayâŚbut keep in mind that people who search by voice arenât even taking the time to type. That means theyâre likely expecting an even faster web experience than usual, and that means that your site needs to load blazingly fast. Loading blazingly fast means optimizing your site from a technical perspective.
Continuously monitor the performance of your site for voice search.
Remember that voice search is a whole new search paradigmâŚresults may vary tremendously. Make sure to pay close attention to how your site performs with voice search versus text search.
Voice search is increasingly used by Hispanics that are seeking attorneys like you. If you have any questions about optimizing your site for this new way of accessing the internet or any other digital marketing subject for your law firm, weâd be happy to help.
