“Generally speaking, Spanish speakers by enlarged don’t believe they have many legal options, as a result of the limited advertising out there. Because generally speaking these attorneys don’t speak Spanish, or they have a limited fluency and a limited staff.
They understand, either through data or their lived experience locally, that there are a lot of Hispanic people in their markets. So, what they’re asking is how to be positioned in Spanish in front of these markets. They know that their English marketing can only take them so far.
The census has already proven that English dominant speakers are a shrinking market. So, it’s almost like if you continue to invest in English, you’re almost investing in something that is in decline right now.”
– Hugo E. Gomez, Abogados NOW Founder