“There are about 35+ different marketing channels. We did a webinar on this recently. There’s owned media, meaning you own and control the type of content you put out and the degree to which it’s published. There’s paid content, which involves paying for eyeballs, and earned media, where you work on relationships to gain extra attention, such as guest appearances.
I’ll just rattle off these 35+ channels: email, social media (including Google, TikTok, LinkedIn), your website, blogging, retargeted ads on Google, Facebook, and Instagram, local service ads, Google search ads, X ads, LinkedIn ads, YouTube ads, directories (like Fine Law and AO), referrals, reviews (which are a form of promotion), podcast appearances, live appearances, virtual guest blogging, hiring an assistant to pitch you to other programs… That’s just 30+ right there, and that’s just the tip of the iceberg.”
– Hugo E. Gomez, Founder (Abogados Now)