“Is your phone system effectively serving your local Hispanic market? Let’s dive into some technical details.
Marketing exists whether it’s active or very sophisticated—even having an online presence counts as marketing. However, the most critical element on your website should be dedicated phone numbers: one for English and one for Spanish, prominently displayed at the top. This gives people the option to call directly into either an English-friendly or Spanish-friendly line.
During office hours, it’s crucial to have agents who can answer calls immediately in both English and Spanish. Nothing undermines your advertising investment more than forcing consumers through automated phone tree options. This can lead to wasted ad spend.
To minimize barriers, ensure the entry point for consumers is seamless and straightforward. Make it effortless for them to reach your office.”
– Hugo E. Gomez, Founder (Abogados Now)