“For attorneys who don’t want to spend a lot on advertising, don’t overthink it. You don’t need $50,000 for run costs, video shoots, websites, and branding to generate a few leads. A meaningful investment of about $2,000 can provide your first taste of how your dollars can translate into immediate business outcomes—specifically phone calls through Google Ads.
With Google Ads, you’re reaching people actively looking for your services. In marketing terms, these are “bottom-of-funnel” leads; they are primed and ready to convert. They’re likely comparing you against competitors, so it’s essential to make a strong impression.
As you find success and begin to understand the limitations of this approach, you’ll want to explore strategies for the “middle” and “top” of the funnel. These include tactics like blogging, organic social media, and attending events. These strategies are more about betting on the future, allowing you to analyze metrics, identify weaknesses, and discover strengths.
Ultimately, you’ll gain insights into your appetite for investing more in your marketing efforts.”
– Hugo E. Gomez, Founder (Abogados Now)