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Free Marketing Resources Every Firm Should Know About

Marketing is one of those line items that can cost as much as you let it. Splashy brand events, expensive trade shows, and top-of-the-line software all come with a steep price tag. Budgets can easily be blown with just a handful of choices.  The good news is that it doesn’t have to be that way. […]

Marketing Metrics You Should Be Paying Attention to

Numbers are hard.  Whether you’re totally green or are looking for ways to optimize your current digital marketing strategy, defining what marketing metrics matter to you the most will lay the foundation for your next steps. Think about it: how can you create a tailor-fit marketing strategy without knowing what your ultimate goals are? Successful […]

How to Refresh Your Firm’s Content When You’re too Busy to Write

As trite as it may seem, content truly is king in the world of digital marketing. This holds true for legal digital marketing as well.  We’ve heard attorneys online say time and time again that they want to focus more on their blog writing strategy. This is obviously easier said than done.  Unless your firm […]

How Customer Case Studies Can Be Used to Drive New Business

Happy customers aren’t just a nice thing to have, they are a valuable tool when it comes to driving new business. Potential new customers understand that you are never going to say anything bad about your law firm or your practice, and so they take all of the promises you make them with a grain […]

3 Tips for Working with a Marketing Consultant

In order to secure new customers and establish a strong reputation, your firm is going to need to participate in self-promotion. In other words, you are going to need a strong marketing strategy.  A strong marketing plan takes time, effort, and expertise. Many law firms choose to work with marketing consultants in order to ensure […]

3 Reasons Why You’re Scaring Potential Clients Away

The key objective to your bilingual digital marketing strategy should always be to bring in new clients that you can then convert into recurring business opportunities for your firm.  But what if that’s not happening? What if you seem to have stumbled into a cloud of new client repellent?  Chances are, it’s not them, it’s […]

5 Tips to Reboot Your Bilingual Marketing Efforts

Digital marketing is an ever-changing landscape, and it can oftentimes be difficult to stay ahead of the curve. Add the additional complexity of bilingual marketing, and it’s easy to feel like you’re in over your head. In order to help you jet-set your bilingual marketing plan to reach a broader audience, we’ve rounded up the […]

What Do Clients Want from Their Lawyers?

Generating repeat business should be one of your top priorities. Think about it: if you can’t keep the clients you have, how do you expect to score referral business from people who truly appreciate your work? Word of mouth is one of the most powerful (and cost-efficient) tools at your disposal. In order to get […]

How to Leverage Newsjacking for Your Law Firm’s Marketing Strategy

Have you ever felt like you were running dry on ideas for blog posts or social media pushes and seen a headline in a newspaper that made you go, “man, I could totally use this to produce some content for my law firm?” In essence, this strategy is called “newsjacking.” It’s the practice of leveraging […]

4 Reasons Why Your Website Isn’t Converting Clients

Picture this: you just spent thousands of dollars building out your dream site for your law firm. And it’s beautiful; captivating images, thoughtful copy, and it’s SEO optimized. Your traffic is increasing by the day. Everything seems to be going according to plan. And yet, no one is converting into a client. Building a website […]

CRM For Law Firms: What Do They Do and Why Do You Need One?

Everyone knows that your network is one of the most pivotal aspects of your business. Building a sustainable community of clients and leads isn’t all about cold calling and handing out business cards to anyone that crosses your path; it’s also about cultivating long-lasting connections in which trust is built, expectations are met, and mutually […]

How to Build High-Quality Video Content for Your Firm

  Video is a massive component of digital marketing – especially with the Spanish-speaking marketplace. According to Google research, one in two Hispanic smartphone users seek out video content that is specific to them as members of the Hispanic community. Considering that half of that audience is looking for video content, your firm cannot afford […]