The biggest Spanish-media company, TelevisaUnivision, recently tapped analytics firm EDO to track outcomes across ViX and its linear networks.
First datapoint: Spanish-language ads drive 31 % more search engagement than identical English spots.
In fact, leading brands like Walmart, Chevrolet, and Target all saw impressive returns when making cultural relevant ads tailored for this market (MarTech360,2025)
What does it mean for law firms?
Proof of performance.
You can finally tie Spanish CTV impressions to calls and form-fills—no more guesswork.
This is your sign to beat the rush. Few firms target ViX; locking in now secures cheaper inventory and cultural mind-share.
Meet Hispanic prospects where they binge—and where the data says they act.