Marketing is an area of your business that can cost a lot or a little. Some companies stick to minimal SEO optimization and rely on word-of-mouth for lead generation. Others invest hundreds of thousands of dollars in viral-worthy marketing stunts. Basically, it is a budgeting line item that can cost an arm or a leg, or virtually nothing.
At Abogados NOW, we believe that marketing dollars should be well-spent, which is why we prioritize tracking and return-on-investments. Our goal with every client is to increase the number of inbound leads and converted customers they enjoy.
We employ various tactics to make that happen, and we track precisely, which leads come from which marketing initiative. With this data, we can adjust our marketing efforts to maximize our client’s marketing dollars.
Here are some ways in which we prioritize tracking:
Marketing isn’t something that should be handled by gut feeling. There is data out there to be had, and therefore, decisions around marketing should always be informed. You don’t want to waste your money on fruitless efforts, which is why we ensure that every marketing move you make has a significant and exciting return.