“A lot of firms still evaluate lead buying like a cost problem.
What is the CPL?
How many leads?
How fast can we scale it?
But in this conversation, Atty John Henson makes the real point:
if you do not understand what you are buying, you may be buying risk at a discount.
And in legal, cheap risk can get expensive very fast.
That is the part many firms miss.
There is no giant warning sign.
No public trophy on the wall showing which firm got burned first.
So firms keep buying leads without fully understanding the process behind them.
Where they came from.
How consent was handled.
What exposure came with them.
And sometimes what looked like a low-cost growth channel was really just low-cost risk.”
– Hugo E. Gomez, Founder (Abogados NOW)
Worth watching before you buy your next batch of leads:
Lead Gen Compliance to Avoid Huge Penalties and Lawsuits in 2026 w/ John Henson (Founder, Henson Legal)