Do you know what these popular Instagram attorneys—Kathleen Martinez (@attorneymartinez), Leah Wise (@crashgal), and Alain Jayoma (@jayomalawfirm)— have in common?
Their content styles.
Although each of them focuses on different topics—Kathleen Martinez mostly shares immigration updates, Leah Wise leans into personal branded content, and Alain Jayoma highlights case results— they all record their content around themselves, and they don’t overproduce it.
Why?
Because they understand what social media is actually for.
Since social media is mostly for leisure, they know most users—especially on Instagram—aren’t coming here to research the law or look for legal advice.
These audiences also have short attention spans.
So their way of reaching potential clients relies on organic reach.
Right now, most legal topics aren’t favored by Instagram’s algorithm—except
immigration, celebrity legal stories, or federal policy changes.
That means attorneys need to compete by creating short, entertaining content.
Kathleen tells immigration stories by talking to the camera, mimicking lifestyle creators, so her content is easy to digest, and becoming one of the most reliable sources for immigration policy.
Leah Wise tailors her content for the beauty/lifestyle/travel algorithm, reaching mass audiences.
Jayoma uses clickbait-style storytelling to share outrageous cases that go viral due to their absurdity.
But, at the core, it’s fast paced content all set up on their iPhones.
They talk into the camera, don’t overthink it, and use simple editing styles borrowed from popular fashion and lifestyle creators.
That’s what gets them organic reach, client recognition, and more cases.
They don’t follow rigid, formal rules or chase virality like business gurus.
This is User-Generated Content (UGC) that actually reaches people.
Take note and study their content—and stop making cookie-cutter, mahogany-desk lawyer content.