“There’s a gap most personal injury firms aren’t tracking because it doesn’t show up anywhere obvious.
A Spanish-speaking caller describes their accident. The at-fault driver had no insurance. The intake rep on the other end doesn’t know the right questions, can’t explain how uninsured motorist coverage works, and can’t walk the caller through what happens next.
The call ends. The case walks out the door.
This isn’t a rare situation. UM and UIM claims are among the most common cases Hispanic PI clients bring to a firm. And the intake process — specifically in Spanish, specifically trained for that coverage type — is where most firms are underprepared.
It’s not a language problem. It’s a preparation problem. The firms that close these cases have intake that knows the landscape, asks the right questions, and can explain the process clearly to someone who has never heard the term uninsured motorist before.
That’s a competitive advantage hiding in plain sight.”
– Hugo E. Gomez, Founder (Abogados NOW)
If you want to be on top of this:
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