The COVID-19 pandemic has fundamentally changed the way a lot of people work and shop. Online connections have always been important, but amidst quarantine orders, online connections have become absolutely necessary.
The good news is that this is a moment for your digital marketing to shine. If you have been waiting for the right time to launch a digital marketing strategy, then wait no more. This is the moment to foster online connections with your audience in both English and Spanish. The longer you wait to put a comprehensive strategy in place, the more potential clients you are missing.
E-commerce has been growing rapidly since the pandemic began. As of April of this year, there was a 129% year-over-year growth in e-commerce orders. Additionally, 72% of consumers are using mobile devices to shop online. Considering that Spanish-speaking consumers use mobile devices more than the average consumer, this intersection of increased mobile use and increased e-commerce creates the perfect opportunity for launching a bilingual digital marketing campaign.
The marketing team at Abogados NOW excels at creating bilingual marketing campaigns that drive results. Here is how we go about creating the right digital marketing strategy for your firm:
- First, we would conduct an intake interview. We will want to know what areas of the law you specialize in, whether you have your own immigrant story, and which attorneys within your firm speak Spanish (if any).
- Next, we will analyze your target market and look for opportunities to convert Spanish-speaking clients in your area.
- After that, we design a marketing strategy that includes a Spanish version of your website, content for your blog, and social media channels.
- Finally, we will create content for all of your channels that speak directly to the Spanish-speaking population’s needs and specific buying patterns in your area.
- On an ongoing basis, we will analyze our marketing efforts’ results and adjust our strategy accordingly.
Our team is dedicated to providing you with the best marketing strategy possible. Our goal is to connect Spanish-speakers in need with legal professionals who can help them. If you are interested in getting a bilingual digital marketing strategy up and running, call Abogados NOW today.